Wael’s Pharmacy has been trading in its current location for over 10 years.
After a pharmacy conference Wael decided that he wanted to go with the Wholelife Brand.
Wael is trying to capture a broader range for clients looking for special dietary requirements, lifestyle choice due to medical conditions and people who want to ethically eat healthier.
Whytehall has delivered the first concept Wholelife Pharmacy Brand to Victoria for the Sigma group of company’s.
We were responsible for the full internal fit out including all joinery elements made in house in our factory in Clayton.
As being a Pharmacy with no shutdown time the fit out was staged so that business could still trade only effecting 10 to15% drop in Scripts and Sales.
Wael’s favourite elements of the new fit out are the ambience, Health side, colours and presentation. The shop size has increased from 128 square meters to 320 square meters giving him more space to move around to respond to the emotional side responses of customers.